Better Service—Better Bottom Line

“In retail it's not generally viewed as an R&D oriented industry but we actually set up customer research and development labs, each dedicated to a different customer segment.

Every officer and director of the company has a mentor who runs a store.”

—John C. Walden
—Executive Vice President, Customer Business Group, Best Buy, Co. Inc.

speakers

John C. Walden Executive Vice President, Customer Business Group Best Buy, Co. Inc.

video of the session Serving The Customer Better (05:53) Open flash video window Innovation For The Female Consumer (04:47) Open flash video window Acquiring And Using Data (06:14) Open flash video window