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Building and Extending the Brand Franchise


“First look to build huge audiences. Offer the best of products and services for free. And give an opportunity for huge amounts of people—hundreds of millions of people—to start to participate in things”

—Terry Semel
—Chairman and Chief Executive Officer, Yahoo! Inc.


speakers

Terry Semel

Terry Semel

Chairman and Chief Executive Officer
Yahoo! Inc.
 

video of the session

  1. Yahoo! Looking Back
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  2. Yahoo!'s Business model
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  3. Yahoo! and the Consumer
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  4. Yahoo! and Innovation
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  5. Yahoo!'s Brand versus Competitors
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session abstract

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related content

The Best and the Rest
New research shows a large and growing gap between companies in their approaches to marketing - a gap that increasingly corresponds to similar variations in their financial performance. Here's how a handful of companies have achieved significant business impact with marketing capabilities so pioneering, and so broadly applied, that they are true pacesetters.

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